SEO Case Study
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How Vulcal Increased Its Organic Revenue
The Client
Vulcal Boutique was selling its designer dress and chaniya choli offline from the store located in Vadodara, Gujarat, India. Today, they got promoted with help of seo and local seo
The Objective
Vulcal Boutique set out with the goal to establish an organic presence on SEPRs, Google Shopping and Local SEO. To make this a reality, the following objectives were laid down:
- Improve Organic Ranking on SERPs
- Show Products from Google Shopping with Targeted Keywords• Show Products from Google Shopping with Targeted Keywords
- Improve Google Map Listing
The Challenge
With lot of competition online, Vulcal Boutique was on mission to rank higher in SERPs, Google Map and Google Shopping. The competitive keywords selected were “Premium Chaniya Choli in Vadodara”, “black and maroon patchwork chaniya choli set”, red and “black premium chaniya choli”, “top designer chaniya choli vadodara”, “premium chaniya choli”
The Solutions
We started our process with these challenges. First step was to integrate website with google shopping for seamless synchronizing between two platforms.
Next step was to bring website health and performance to the next level. With technical SEO we were able to create a significant change which brought good performance to the website.
We checked all internal link for the website and started increasing it. Which helped to improve position for keywords. We also optimized the product image and made to next gen images. Connected anchor text and removed irrelevant anchor text.
The Result
Our Services
