Home / Vulcal Case Study
SEO Case Study for Boutique
How Vulcal Boutique Increased Its Organic Revenue
The Client
Vulcal Boutique was selling its designer dress and chaniya choli offline from the store located in Vadodara, Gujarat, India. Today, they got promoted with help of SEO and local SEO.
The Objective
Vulcal Boutique set out with the goal to establish an organic presence on SERPs, Google Shopping, and Local SEO. To make this a reality, the following objectives were laid down:
- ✓ Improve Organic Ranking on SERPs
- ✓ Show Products from Google Shopping with Targeted Keywords
- ✓ Improve Google Map Listing
The Challenge
With a lot of competition online, Vulcal Boutique was on a mission to rank higher in SERPs, Google Map, and Google Shopping. The competitive keywords selected were:
The Solutions
We started our process with these challenges. The first step was to integrate the website with Google Shopping for seamless synchronizing between the two platforms. Next, we focused on bringing the website health and performance to the next level. With technical SEO, we were able to create a significant change which brought good performance to the website. We checked all internal links for the website and started increasing them, which helped to improve keyword positions. We also optimized the product images and converted them to next-gen image formats, connected relevant anchor text, and removed irrelevant anchor text.
The Result
