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Pay Per Click Advertising

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pay per click advertising
With so many advertising avenues and possible conversion paths, pay per click advertising has emerged to be the prevalent one. It has offered increased marketing opportunities to small businesses, ecommerce businesses and even franchises. The availability of various advertising tools with a PPC advertising agency has allowed them to understand and offer more digital marketing services to their clients.
What Is Pay Per Click Advertising?

For us at Pegasus Digital, pay per click advertising is a paid search model which is used to build awareness, gain traction from the audience and promote brand offerings. In this form of social media marketing, the advertisers only have to pay each time a user clicks on the PPC ads. PPC advertising is beyond the Google search engine pages. The infamous social media platforms like Facebook, YouTube, Pinterest and LinkedIn use the pay per click model to gain attention. This model helps digital marketers place their ads strategically on different social media platforms to make their products visible to their target market.

What Are the Different Types of PPC Ads?

After understanding the concept of paid search, you need to understand the different types of PPC marketing campaigns that you can use to build your online presence. At Pegasus Digital we are committed to working with our team to determine the appropriate PPC ads that you can use to fill your sales funnel. However, there are several types of pay per click ads available, depending on your goals. Some of them are:

  • Search Ads:
Search advertising is the most relevant form of paid search marketing. In this pay per click advertising, your ads are visible to those who are already looking for something in that particular industry. These are appropriate for short sales cycles and one-time promotional campaigns.
  • Display Ads:
This is an effective way of reaching more than 90% of online users. Display ads usually appear on the Google search engine and target the people who visit industry-related websites. It shows ads in the form of photos and texts to capture the audience’s attention and convince them to buy your product. This is suitable for companies selling luxury products and has lengthy sales cycles.
  • Social Ads:
Another form of paid search advertising includes social ads. These ads appear on social media platforms like Twitter, Facebook and LinkedIn. Social ads are made to reach prospects based on the interests and hobbies of the users. It is recommended for brands that have an active social media presence and want to show an impact on targeted customers.
Why You Should Consider PPC Advertising a Great Investment?
Based on recent studies, more than 50% of consumers reach the retailer website through the medium of pay per click advertising. This is because most consumers believe that PPC ads are approachable and make it easier for them to find what they are looking for. This strategy has proven to be a successful option for those looking to improve their online visibility on digital platforms worldwide. Here is how we can be of great value:
  • Our paid search will allow better traction in the long run.
  • Our pay per clicks will convert the rate of organic search clicks by 1.5x.
  • Our search engine marketing and local SEO will help you target local communities easily.
  • This model will keep your business ahead of its competitors.
Get Started Today with the Best PPC Advertising Agency in Vadodara
Our PPC advertising company will help you make the right advertising decisions for your brand. Our vision and expertise will combine to increase your sales and generate quick marketing wins.

This is the best time to work with Pegasus Digital and get your conversions moving. Chat with us to know how we can help your business projects become successful.