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A Local SEO Case Study for Vadodara, Gujarat, India
How Good Wing Increased Its Organic Revenue by 35 Times
The Client
Goodwing is a renowned name in Vadodara, Gujarat, India. They have been around since 2003. They were doing traditional marketing in Vadodara and wanted to explore digital channels for growth.
The Objective
They wanted to try digital marketing. So, the first initial step we recommended was to establish their presence on Google Map, also known as Local SEO. To make this happen, we set the following objectives:
- ✓ Align all details in Google Map.
- ✓ Getting More reviews
- ✓ Check NAP (Name, Address, and Phone Number) across the web.
- ✓ Adding Local Citations
The Challenge
Goodwing has a lot of competitors, so it was hard to get them to rank higher initially. But we were on a mission to accomplish it. We focused our strategy on key, high-intent keywords:
The Solutions
We started our work with the target of giving them the best services and bringing them to the best possible rank in Google Maps. We began with NAP synchronization, ensuring consistency across all web citations. We then focused on actively answering all reviews and started posting regular business updates on their Google My Business profile.
The Result
