Important points for technical SEO

Here are the different Core Web Vitals:

• Largest Contentful Paint (LCP): This metric helps in calculating the time taken to load the biggest element on the page. It helps in providing a positive user experience. Usually, the page should take a maximum of 2.5 seconds to load.

• Interaction to Next Paint (INP): This metric measures the responsiveness of the user interface of a website.

• Cumulative Layout Shift (CLS): This metric is used to measure the visual stability of elements present on the screen. The website should be able to maintain at least a CLS of less than .1 seconds.

Replace intrusive interstitials with banners:  Intrusive interstitials are elements that obstruct the view of the primary content. These are usually used to promote different products and services. As intrusive interstitials can frustrate the user and make them feel untrusted, the website manager should use carefully placed banners in such cases. It will keep from overloading the pages with ads and negatively impact the user experience.

Appropriate content display on mobile devices: It is essential to design a website which is mobile-friendly and easy to navigate. Ensuring pages have responsive designs that adjust to different screen sizes. Before making the website live, review the sizes and quality of images to enhance the page speeds. This will not only enhance user experience but allow the pages to load quickly and improve navigation.

Review safe browsing site status: If you are using HTTP on your website, it is time to add an SSL or TLS security certificate. HTTPS helps in protecting visitor data, safeguards against hackers and ensures encryption. It also contributes towards improved web performance for the user.

Include signed exchanges for faster page loads: This enables Google Search to pre-fetch the content of your website and maintain the user’s privacy as well. This enhances the overall page experience by helping rendering of web pages quickly. Reviewing and optimizing the SXG-cached resources based on performance data will ensure quick load times and a better user experience.

Look for crawl errors: Make sure to make a website which is free from crawl errors. Usually crawl errors occur when search engines try to reach a page on your website but fail. Using tools like Screaming Frog can help you fix your website.

Fix broken links: Technical SEO involves curating a website that enhances the user experience and leads to higher conversion rates. When a person clicks on a link on your website and doesn’t find the right information, they might get frustrated. This will negatively impact the user experience and reduce the SEO efforts. In such cases, it is essential to fix the broken links by updating the target URL to the new working page. This will redirect the user to the correct link and allow them to find the relevant content quickly.

Remove any duplicate content: For better technical SEO, make sure there is no duplicate content on your website. Duplicate content can be present due to various factors like having multiple versions of a particular website, copied content information on webpages, page replication from faceted navigation and scraped content. You can easily fix the issue of duplicate content by setting up 301 redirects to the primary version of the webpage, setting up parameter handling in Google Search Console and setting up a preferred domain in the Google Search Console.

Having a clean structure of URL is essential: Complex URLs can cause problems by creating unnecessarily high numbers of URLs. This will reduce engagement on your website and point towards identical or similar content on your website. Make sure to create clean and simple URL structures to avoid confusion. Avoid using foreign languages, non-readable characters, hyphens and complex structures.

Need for optimizing robots.txt file: You would not want every page on your website to appear in search results. You can do it by disallowing some URLs in your robots.txt file. The pages include temporary files, search-related pages, admin pages, URLs with parameters, and cart and checkout pages. Robots.txt files are necessary for large websites that need to manage their crawl budget.

Include structured data and schema: This will help in providing information about a page and the content in it. Adding structured data will help your organic listings to stand out on the SERPs. Adding a number in front of every H2 or H3 for a list style will improve the chances of winning several queries. Make sure to list items which are shorter than long sentences. Leverage tables for listing technical data.